New visual identity
DIRICKX is preparing to celebrate its 100th anniversary in 2021. A great opportunity to profoundly redesign its visual identity.
A necessary change
Anchored to the territory, DIRICKX is a designer, French manufacturer and distributor of perimeter protection solutions with the know-how inherited from its 100 years of experience.
The new identity of the DIRICKX brand reflects this. Resolutely turned towards the future by the use of a typography going forwards, feet on the ground with its green apostrophe and its gaze turned towards the sun with its yellow apostrophe.
A slogan that supports the DIRICKX expertise
This identity is accompanied by our new slogan « know-how, to protect », a nod to the DIRICKX know-how which carries the guarantee of its expertise in perimeter protection and its history, which heralds the reliability of a long-lasting partner. It is also a return to its sources and its values through the reaffirmation of our colours, green and yellow.
This slogan « know-how, to protect » being understandable only in France, it was decided, for the international market, to go simply with the words that describe our solutions : Fences, Gates and Access Control.
Discover our new identity immediately by consulting the brand book.